Christopher Riegg

Partner and Founder

Christopher Riegg advises owners and leadership teams of privately held and family owned businesses on growth, financing, acquisitions, and ownership transitions. With 35 years in financial services, he founded Promontory Strategy Group in 2025 to provide independent strategic and financial guidance at the ownership level.

Background

Chris began his financial services career at Bank One on June 3, 1991. He went on to hold leadership roles at J.P. Morgan Chase, U.S. Bank Capital Markets, and L. William Teweles & Co., building experience across corporate finance, capital markets, and investment banking before turning his focus fully toward privately held and family owned businesses.

In 2004, he co-founded Promontory Point Capital, an investment banking firm built around the needs of privately held companies. Over the course of his career he has advised more than 200 business owners and executive leadership teams in manufacturing, business services, distribution, and technology, working through questions of succession planning, ownership transitions, mergers and acquisitions, business valuation, and transaction readiness.

In 2025, Chris founded Promontory Strategy Group to offer dedicated, independent strategic and financial guidance to ownership and leadership teams navigating these same decisions. He is a CFA Institute Charterholder and a Certified Public Accountant licensed in Wisconsin, and he holds a master's degree in corporate finance from Marquette University and a bachelor's degree in accounting from the University of Wisconsin–Milwaukee. He is a member of the Milwaukee CFA Society.

Chris describes his approach simply: listen carefully, follow through on commitments, and stay in touch with clients and colleagues. He also makes a point of asking questions and learning from the people around him, regardless of how much experience he brings to the table. Based in Milwaukee, Wisconsin, he has spent his career working with the kinds of businesses that built the region.